BMW & MiniRushcutters Bay NSW Australia
BMW Group (Munich) appointed SJB in February 2016 to design the new BMW and MINI Showroom in a proposed redevelopment of the existing facility in Rushcutters Bay, Sydney.
Formerly the Australia Post mail exchange, the current building underwent significant changes in 1994 to accommodate the BMW brand. Due to growth and functionality requirements, the showroom has undergone a complete redevelopment with the demolition of all existing buildings and structures to create a newly constructed consolidated facility.
The new showroom presents an opportunity to develop an architecture that is integral to the BMW and MINI brand on both a local and international scale. As the site is a focal point at the junction between three distinct suburbs; Darlinghurst, Kings Cross and Rushcutters Bay where the contrasting characteristics of each suburb influences aspects of the site layout, particularly related to exposure of the two brands. Internationally, we have an opportunity to provide an award-winning design that attracts the same admiration that the Munich and Japan showrooms achieve.